The Freight Business has new and innovative technologies appearing all the time. Like with most technologies, their true usefulness can take some time before it becomes apparent. A good Freight Broker knows the Pros and Cons of innovative technologies and when to use them.
With each good Technology comes several ones that are bad, and more that are just useless. Spending time, and money, using bad or useless technologies can eat into how well a Broker does business.
But utilizing good technologies can put a Broker ahead of the curve. Recently keeping in contact with trucks, and their locations, is just a few clicks away. Pulling up all needed information about a load, a driver, and their history are all just seconds away. And keeping people and goods safe is easier than ever.
Technologies like this allow you to get, receive, and evaluate information faster than ever. These are examples of good technologies.
Bad technologies tend to leave you, your goods, or your information out in the open. Automatic temperature monitoring of a cooling system on a truck can easily produce false information. And, if that does happen, even just for a second, you can have a perfect load of goods receive a claim.
And the amount of useless technologies out there are too many to count. While these won’t end up doing too much to you or your broker; they will end up wasting a lot of time.
A good Broker with a lot of experience will have a strong sense for what technologies are worth a try and which ones aren’t.
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